
It’s clear that content marketing can be a critical part of a successful architecture firm’s strategy, but why is it so effective?
IT IS ACCESSIBLE
The beauty of content marketing is that any architect can start with it right now. All you need is a laptop, time and a willingness to learn some best practices. It’s also 62% cheaper than traditional marketing according to Demand Metrics.
BUILD TRUST
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
– Andrew Davis, best-selling author of Brandscaping: Unleashing the Power of Partnerships
By answering their questions and guiding them through the home design process, you manage to create a trusted relationship with the client.
DESCRIBE YOUR VALUE
The website can portray a lot about your architecture firm, posting regular blog articles will help bring in new prospects worth:
What can you offer them and your talents regarding the field of architecture.
FILTERS WRONG PERSPECTIVES
Just as you have your own image of what a perfect customer looks like, the website will scan information about your image in accordance with the field.
By positioning yourself in accordance with what you offer, you will be able to attract suitable customers for what you offer.